Code & Standard


Code of Conduct


Brainfield follows the professional ethics of consultants and analysts when conducting business. As a member of both domestic and international professional associations, Brainfield operates in the European Union’s GDPR framework, as well as Thailand’s PDPA.

The following are the Code’s eight fundamental principles:

  1. Data collectors, researchers, analysts, consultants perform their duties in accordance with local and international laws.
  2. Data collectors, researchers, analysts, and consultants have integrity, ethics, or do not take any action to violate the reputation of the market research and consulting industry.
  3. When conducting studies on children, teenagers and the elderly, data collectors and consultants must pay extra attention. 
  4. Information must be provided to the client’s or volunteer contributor’s consent. This action must not cause the project’s objectives to be distorted. Any study project’s highest accolade is consented to share information.
  5. Data collectors, researchers, analysts, and consultants respect the privacy of data providers or research participants and will not do any damage that will affect the research.
  6. Data collectors, researchers, analysts, and consultants do not use personal data of informants or research participants for purposes other than research purposes only.
  7. Data collectors, researchers, analysts, and consultants are certain that research efforts must be open, accurate, and transparent, with defined objectives, data, and gathering techniques, as well as giving advice and accurately reporting the study’s findings.
  8. Data collectors, researchers, analysts, and consultants must operate in accordance with the principles of fair business, market, and industry competition.

Professional Standard

Duty of Care

Data Protection & Privacy

  1. Privacy Policy: Researchers must have a privacy policy that is easily accessible to the contributor.
  2. Data Collection: Information about the informant’s personal life is gathered. Researchers must make sure that the informant understands why the data is being collected and that the data quality assessment procedure may be addressed again.
  3. Use of Information: Unless the consent of the informant is obtained, the data provider’s personal information will not be disclosed to third parties. 
  4. Processing security: The processing method appears to be safe, according to the researchers. Personal data is well-protected, and information is to be kept confidentially.
  5. Rights of the Contributor research participants: Contributors are aware of their rights as participants in research initiatives, including the ability to opt out of certain projects. At any point, you have the right to refuse to provide information. The right to designate and restrict the disclosure of personal data to third parties. Contributors also have the right to have personal data deleted or corrected if it is not correct.
  6. Forwarding information across countries: In addition to securing the informant’s consent, data collection and transmission to other outside countries is kept in strict confidence and is not shared with any foreign agency or group.